About

There was once a point in time where if you walked into a 3rd grade classroom and asked a bunch of eight & nine yr olds what they wanted to be when they grow up, you’d hear:

Doctor
Lawyer
Architect, ect.

Now, if you ask that same question you’ll hear:

YouTuber
IG Model
Gamer

At the risk of sounding like the nostalgic old koot I’m developing into, back in my day there was an alignment between school, parent and child as it pertained to career trajectory.

Schools were set up to produce doctors, lawyers and engineers and parents put an appropriate amount of parental pressure on their children to pursue those career paths.

This is no longer the case...

Not only are most schools ill-equipped to produce professional content creators, most parents don’t understand the creator economy well enough to understand why they should support their child’s ambition to be the next Mr. Beast.

This show exists to fill that gap.