Career Over Celebrity

According to a study by Lego & Harris Poll, 3x as many children ages 8-12 want to be YouTubers than astronauts. Additionally, a global study from Adobe found 49% of Gen Z intend to pursue content creation as a career. However, the 2022 Creator Report from LinkTree found that only 12% of creators make over $50k/yr. Therefore, aspiring creators need a lot more than just raw ambition to succeed.

In this episode we’ll cover why the Creator Economy is far more than just YouTube and TikTok; and some considerations Gen Z needs to ponder before taking the plunge.

Citations:

Is the Creator Economy Cratering?

https://workweek.com/2022/09/16/is-the-creator-economy-cratering-2/

2022 Creator Report:

https://linktr.ee/creator-report/

LinkTree Creator Report Reveals Key Insights on Global Creator Economy

https://www.prnewswire.com/news-releases/linktree-creator-report-reveals-key-insights-on-global-creator-economy-301529193.html

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