My first book! It's aged, but I'm proud to say it's not dated. It tackles all the moving parts of the digital marketing industry in my trademark conversational, easy to understand style. You won't be disappointed.
Google was never intended as a replacement for post-secondary education and cannot replace the Collegiate experience. In this book I obliterate the over-glamorized hype & fluff around Entrepreneurship, Start Up Culture and overnight Digital Marketing success. I tell it like it is from a variety of perspectives and lived experiences.