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In this episode of Tiny Giants, host T. Adela interviews Trish Witkowski, president of FoldFactory.com and host of the popular YouTube series, "60 Second Super Cool Fold of the Week." Trish shares her journey from a side gig to becoming a leading expert in folded print and direct mail samples. She discusses the power of print and digital marketing, and how she helps designers, marketers, and graphic art industry organizations understand its impact. Tune in to learn more about Trish's entrepreneurial journey and the importance of careers over celebrities in the creator economy.
[00:01:15] Side gig turned successful venture.
[00:04:22] Folding brochures as a project.
[00:09:23] Mastering platforms and sponsorship.
[00:12:06] Part-time vs full-time YouTubing.
[00:15:57-00:16:07] Hyper-focus on value.
[00:19:26] Niching and oversaturation.
[00:23:00] The value of versatile skills.
Resources Mentioned:
https://www.linkedin.com/learning/print-production-folding
Connect with Trish:
https://www.linkedin.com/in/trishwitkowski/
https://foldfactory.com/
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This episode was hosted by T. Adeola of STEM Whisperers.
If you have any questions, please feel free to email t@tinygiants.tech
Connect with the host:
https://www.linkedin.com/in/temitayoaosinubi
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President and Chief Folding Fanatic
Trish Witkowski is president of Foldfactory.com, curator of the world’s most exciting collection of folded print and direct mail samples, and host of “60-second Super-cool Fold of the Week” on YouTube—a series that has surpassed 600 episodes. She frequently speaks to designers, marketers, and graphic arts industry organizations to illustrate the power of print + digital marketing. Trish is also an instructor for LinkedIn Learning, a blogger, and the author of several books on print marketing and direct mail strategy.
