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In this episode of Tiny Giants, host T. Adeola interviews Maria Sipka, a pioneer in influencer marketing. Maria shares her mission to bring more consciousness into advertising through meaningful and impactful storytelling. They discuss the importance of connecting to one's passion and community in the creator economy. This episode is brought to you by CreatorParent.com, a platform that supports parents in guiding their aspiring creator children towards success.
[00:04:05] Finding my passion.
[00:07:07] Money and freedom perspective.
[00:11:11] Finding purpose and passion.
[00:12:27] Impacting positive change in advertising.
[00:18:04] Nurturing our inner energy.
[00:21:26] Building communities for women.
[00:26:24] Young chef partnership with Albertsons.
Resources Mentioned:
https://www.linkedin.com/company/linqia/
Connect with Maria:
https://www.linkedin.com/in/mariasipka/
https://www.linqia.com/
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This episode was hosted by T. Adeola of STEM Whisperers.
If you have any questions, please feel free to email t@tinygiants.tech
Connect with the host:
https://www.linkedin.com/in/temitayoaosinubi
Sponsorship:
Learn more about your ad choices.
Visit www.megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
Co-Founder/ EVP
Maria Sipka was amongst the first to pioneer influencer marketing in early 2000 with a mission to bring more consciousness into advertising through meaningful and impactful storytelling. Maria is visionary and co-founder at Linqia.
Over the past decade, Linqia has earned its place as a leading tech enabled full service influencer marketing provider whose turnkey programs deliver measured results for over 600 enterprise and emerging brands.
Prior to Linqia, Maria was part of the founding team and COO at XING, Europe’s leading business network, where she led XING’s monetization and internationalization plan exiting shortly after its IPO. Today, XING has a market cap of over $1B.
At the age of 19, Maria founded her first company - a content marketing agency that grew to be one of the most respected consultancies in Australia. Additionally, Maria has been recognized as one of the leading women in technology by Forbes and is a contributor to the Forbes Agency Council.
Maria is passionate about Social Impact Storytelling based on the belief that all ideas start with two things, emotional connection and inspired action.
In today’s world people are full alert to catalyze those emotions into action, looking for a way to manifest change.
With Maria's decentralized and influence driven G.I.V.E. approach, Maria is a catalyst for ideas and the potential billions of people who could be impacted by them.
The GIVEcode:
G - Start with generosity by rewarding unconventional emotion
I - Think Infinitely (without…
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